Rowena's final collection • In 4 active carts right now • Only 347 left
Rowena's Jewellery Advent Calendar
Rowena's Jewellery Advent Calendar
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Rowena's Jewellery Advent Calendar
From Rowena’s bench on Vyse Street · Jewellery Quarter, Birmingham
24 little doors. 24 pieces of silver and gold. Filled by hand for the very last time.
Final collection · only 347 left“Open one door every morning – that’s the only rule.”
“For 28 years you had to come to my counter to get one. This year, for the first and the last time, I’m posting them out into the world.”
– Rowena Tilsley, jeweller since 1980
✦ Behind the doors ✦What’s inside the box
Every calendar holds the same 24 pieces – a mix of silver-plated and gold-plated jewellery, so you never know which colour the next morning brings.
Necklaces
Fine chains with little pendants: two stars, two hearts, a dove and an open circle.
Solitaire-style ring
Silver-plated, with one clear, sparkling stone.
Pairs of earrings
Gold crescents, engraved silver studs, tree-of-life discs and tiny Christmas trees.
Adjustable rings
4 in silver, 9 in gold – braided, wavy, knotted, one with a little gingerbread man.
All in one flat, copper-gold gift box with numbered doors, 25 × 18 cm (9.8 × 7.1 in).
✦ The difference ✦Why Rowena’s calendar is not like the others
Checked under the lamp
Every clasp, every earring hook and every little jump ring is checked by Rowena before its door is closed. Stiff or bent pieces don’t go in.
Rings for every hand
All 13 rings are open at the back. A gentle squeeze makes them smaller or bigger, so nobody has to guess a ring size.
Silver and gold, mixed
Pieces in both finishes, so they go with whatever you already wear – or with each other, stacked.
Start the day it arrives
You don’t have to wait for the 1st of December. Rowena has always said: 24 mornings with a little surprise, whenever they begin.
Jewellery you actually wear
Small, delicate pieces that look right at work, at the school gate or at the kitchen table – not costume pieces that end up in a drawer.
Packed by her granddaughter
Tamsin packs every order herself and dispatches it within 1–2 working days.
✦ Every morning ✦How it works
Find today’s number. 24 small numbered doors are cut right into the printed front.
Open today’s door. One piece of jewellery is waiting inside each one.
Wear it straight away. Rings adjust with a gentle squeeze, necklaces and earrings are ready to put on.
✦ Side by side ✦A shop calendar vs. Rowena’s calendar
| Typical shop calendar | Rowena’s calendar |
|---|---|
| Chocolate, stickers or tiny trinkets | 24 real pieces of jewellery |
| Fixed ring sizes that often don’t fit | 13 open rings that fit any finger |
| Packed by a machine, never looked at | Every clasp checked by hand |
| Forgotten by Christmas Eve | Pieces you keep wearing all year |
| Made in the millions | Final collection of 347 |
✦ The maker ✦Filled by hand in Birmingham
Rowena Tilsley opened her little jewellery workshop on Vyse Street in 1980. In 1998 she made the first calendar for her nine-year-old daughter – and by the next November, half the Jewellery Quarter wanted one. For 28 years you could only collect one at her counter.
Now Rowena’s eyesight is failing, and on 12 December she is closing her bench for good. These are her last calendars, and for the first time they are being posted out of Birmingham.
Rowena
✦ Gift ideas ✦Perfect for
✦ Her promise ✦Rowena’s standard
✓24 pieces in every calendar, one behind each door
✓Every clasp, hook and jump ring checked before packing
✓Each piece polished with a soft cloth
✓Silver-plated and gold-plated pieces in one box
✓Dispatched within 1–2 working days
✦ Asked at the counter ✦Questions people ask Rowena
Will the rings fit me?
Yes. All 13 rings are open at the back. Press them gently to make them smaller or pull them apart slightly to make them bigger. They fit most fingers, from teenagers to grandmothers.
Is it solid silver or gold?
No – the pieces are silver-plated and gold-plated. That is what keeps 24 pieces at a price where a calendar can still be a present.
Do I have to start on the 1st of December?
Not at all. Start the morning it arrives, or save it for whenever you like. It’s 24 mornings, not 24 dates.
Can I order more than one?
Yes. Many customers order one for themselves and one or two as presents. Choose the number of calendars above.
✦ No risk ✦30-day money-back guarantee
Try it at home. Open the first doors and wear the pieces. If the calendar doesn’t win you over, send it back within 30 days and get your money back.
✦ Looking after it ✦Care
Take your jewellery off before showering, swimming or cleaning, and keep it away from perfume and lotion. Wipe it with a soft, dry cloth now and then, and store it in its little door or a dry pouch so pieces don’t scratch each other.
✦ The details ✦Product details
| Contents | 24 pieces: 6 necklaces, 1 solitaire-style ring, 4 pairs of earrings, 13 open rings |
| Finish | Silver-plated and gold-plated, mixed |
| Rings | Open and adjustable, fit most fingers |
| Box | Flat gift box with 24 numbered doors, 25 × 18 cm (9.8 × 7.1 in) |
| Filled by | Rowena Tilsley, Jewellery Quarter, Birmingham |
| Shipping | Dispatched within 1–2 working days |
| Guarantee | 30-day money-back guarantee |
| Note | Contains small parts – not suitable for children under 3 |
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The Final Collection
The Final Collection
A message from Rowena:
For 28 Novembers I filled these calendars at my bench on Vyse Street, and you could only collect one at my counter. Last spring the consultant told me it’s macular degeneration, and a jump ring is smaller than a grain of rice. These 347 calendars from my final collection are the last I will ever fill. Every clasp, every earring hook and every ring was checked under my lamp, polished and laid behind its door by hand.
My granddaughter Tamsin packs and posts them for me. They’re on sale until 12 December or until the last one has gone.
When they’re gone, they’re gone.
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Free Delivery
Free Delivery
Free delivery across the UK
- Dispatched within 1–2 working days
- Insured: every parcel is fully insured, with tracking
- Packed by hand by Tamsin in a sturdy box so the calendar arrives flat and undamaged
- Start the morning it arrives, you don’t have to wait for the 1st of December
- Care: take the pieces off before showering or swimming, keep them away from perfume and hand cream, wipe with a soft dry cloth

284 Verified Buyers
Excellent 4.9
What Rowena's customers are saying
Opened the first door with my cuppa before the school run and it was the little star necklace. Not taken it off since. I was braced for the cheap stuff that goes dull in a week but it still looks lovely after a fortnight of wearing it every day.
Verified
Nicola B., Stourbridge
My knuckles are not what they were and I was certain the rings would never go on. They are open at the back so you just give them a gentle squeeze. Wearing three of them now and my granddaughter has already asked for the gold ones.
Verified
Margaret E., Kidderminster
Treated myself because nobody else was going to. The tiny Christmas tree earrings are so cute and really light, I forget they are in. The gingerbread man ring is my favourite so far, everyone at work keeps asking where it is from.
Verified
Chloe F., Leicester
We started it the day it arrived rather than waiting for December and I am glad we did. Came really well packed, not a single dent in the box. Every piece has its own little door so nothing gets tangled.
Verified
Sharon P., Wolverhampton
Bought it as a present and kept it. The rings look far dearer than they are and the gold and silver go together nicely. For the price I expected trinkets. These are proper pieces I actually wear.
Verified
Lynne D., Redditch
Six days in and everything lives in a little dish on my chest of drawers. Colours are exactly like the photos, the copper box is even nicer in person. Already ordered a second one for my sister before they sell out.
Verified
Hayley J., Coventry
Opened the first door with my cuppa before the school run and it was the little star necklace. Not taken it off since. I was braced for the cheap stuff that goes dull in a week but it still looks lovely after a fortnight of wearing it every day.
Verified
Nicola B., Stourbridge
My knuckles are not what they were and I was certain the rings would never go on. They are open at the back so you just give them a gentle squeeze. Wearing three of them now and my granddaughter has already asked for the gold ones.
Verified
Margaret E., Kidderminster
Treated myself because nobody else was going to. The tiny Christmas tree earrings are so cute and really light, I forget they are in. The gingerbread man ring is my favourite so far, everyone at work keeps asking where it is from.
Verified
Chloe F., Leicester
We started it the day it arrived rather than waiting for December and I am glad we did. Came really well packed, not a single dent in the box. Every piece has its own little door so nothing gets tangled.
Verified
Sharon P., Wolverhampton
Bought it as a present and kept it. The rings look far dearer than they are and the gold and silver go together nicely. For the price I expected trinkets. These are proper pieces I actually wear.
Verified
Lynne D., Redditch
Six days in and everything lives in a little dish on my chest of drawers. Colours are exactly like the photos, the copper box is even nicer in person. Already ordered a second one for my sister before they sell out.
Verified
Hayley J., Coventry
Opened the first door with my cuppa before the school run and it was the little star necklace. Not taken it off since. I was braced for the cheap stuff that goes dull in a week but it still looks lovely after a fortnight of wearing it every day.
Verified
Nicola B., Stourbridge
My knuckles are not what they were and I was certain the rings would never go on. They are open at the back so you just give them a gentle squeeze. Wearing three of them now and my granddaughter has already asked for the gold ones.
Verified
Margaret E., Kidderminster
Treated myself because nobody else was going to. The tiny Christmas tree earrings are so cute and really light, I forget they are in. The gingerbread man ring is my favourite so far, everyone at work keeps asking where it is from.
Verified
Chloe F., Leicester
We started it the day it arrived rather than waiting for December and I am glad we did. Came really well packed, not a single dent in the box. Every piece has its own little door so nothing gets tangled.
Verified
Sharon P., Wolverhampton
Bought it as a present and kept it. The rings look far dearer than they are and the gold and silver go together nicely. For the price I expected trinkets. These are proper pieces I actually wear.
Verified
Lynne D., Redditch
Six days in and everything lives in a little dish on my chest of drawers. Colours are exactly like the photos, the copper box is even nicer in person. Already ordered a second one for my sister before they sell out.
Verified
Hayley J., Coventry
Opened the first door with my cuppa before the school run and it was the little star necklace. Not taken it off since. I was braced for the cheap stuff that goes dull in a week but it still looks lovely after a fortnight of wearing it every day.
Verified
Nicola B., Stourbridge
My knuckles are not what they were and I was certain the rings would never go on. They are open at the back so you just give them a gentle squeeze. Wearing three of them now and my granddaughter has already asked for the gold ones.
Verified
Margaret E., Kidderminster
Treated myself because nobody else was going to. The tiny Christmas tree earrings are so cute and really light, I forget they are in. The gingerbread man ring is my favourite so far, everyone at work keeps asking where it is from.
Verified
Chloe F., Leicester
We started it the day it arrived rather than waiting for December and I am glad we did. Came really well packed, not a single dent in the box. Every piece has its own little door so nothing gets tangled.
Verified
Sharon P., Wolverhampton
Bought it as a present and kept it. The rings look far dearer than they are and the gold and silver go together nicely. For the price I expected trinkets. These are proper pieces I actually wear.
Verified
Lynne D., Redditch
Six days in and everything lives in a little dish on my chest of drawers. Colours are exactly like the photos, the copper box is even nicer in person. Already ordered a second one for my sister before they sell out.
Verified
Hayley J., Coventry
See Rowena's Last Calendars
Frequently Asked Questions
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Got a question? Here’s how to reach us.
Got a question? Here’s how to reach us.
Tamsin personally replies to every single email – as fast as she possibly can. Whether you have a question about your order or just want to say hello to Rowena, we’re here.
You can reach us:
- Mon – Fri: 9:00 AM – 5:00 PM (GMT)
- Saturday: 10:00 AM – 3:00 PM (GMT)
Email: info@countycraftco.com
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Can I return it if it’s not for me?
Can I return it if it’s not for me?
Of course. We stand behind everything in our shop 100%. If the calendar doesn’t win you over, just send us an email within 30 days and we’ll make it right – no hassle, no headaches.
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